Our Logo
The Heartland Latino Leadership wishes to thank artist Linda Garcia for her design contributions. Each element of the design incorporates symbols that express the strength, hopes, and culture of the Latino community. Taken together, they relay an even more powerful message of progress toward a fulfilling destiny.
HEART is for the heartland and for the real leadership which must involve your Corazón (Heart and Spirit) as well as the mind.
HAND symbolizes hecho en Mexico or handmade in Mexico. Although all Latinos are not of Mexican heritage, this symbol was chosen because leadership needs hands on efforts to grow a strong community. Many indigenous people have a strong history of folk art.
SEED held in the palm of the Hand; the seed symbolizes growth. Leadership, like a planted seed, benefits not only the sower but a multitude of others.
FRIEZE within the Heart, the step like symbol is originally from Vera Cruz.
This ancient symbol was chosen to represent a historical perspective. You must know where you come from to know where you are going. One must perpetuate their heritage.
RIVERS the outside lines of the Heart represent the Missouri and the Platte Rivers, reinforces the heritage of the Heartland, and invokes it as a new gathering place.